Thursday, August 1, 2013

What IS A QR Code?

By Stephen Franklin


For those unfamiliar with the term "QR Code" and what it means, read on for a basic tutorial on the topic."QR" is an acronym for quick response, and a QR Code is the trademarked name for a type of barcode that resembles a small square with white and black pixels inside. They are also known as two-dimensional barcodes, and are capable of storing more information than, for example, UPS barcodes. They can even be presented in the form of graphics or detailed product information. They retrieve data very quickly (hence their name) and can be managed from mobile phone and other handheld devices, making them very convenient to operate.

The QR code has a variety of applications. It is a good substitute for business cards because it is so versatile. The code can store an infinite amount of data, unlike a business card, which has limited space due to its size. Information stored on the code can include photos, business history, list of services, product lists and other similar information that traditionally required a full press kit to cover.

Another use for QR codes is in print advertisements. These are useful for advertisers since if they use these codes, they can put additional data for the viewer than what is shown in their ads. An ad displaying a brand name and a model, for example, can put a QR code that links to their website, to show the visitor which goods are on sale or which are the newest in stock.

Then of course, you have spotted these codes on several of the goods you purchase in stores. No matter if it is an app for a PC, or a food purchase, QR codes are replacing standard barcodes everywhere. They can both display the cost of the item, as well as benefit the client who would like more information on the item. In some cases if the customer needs help they even give customer service, by giving them thorough troubleshooting tips, or links to customer service sites or personnel.

With this information about QR Codes, you can now beter appreciate how the barcode has evolved over the decades. Knowing how they work, furthermore, will give you an advantage as a business owner. Staying on the cutting edge of technology will translate to more profits, and taking advantage of this knowledge will help you to do so. Use QR Codes on your own products, for your benefit and for that of your customers. Once you have tapped into their power, your will have taken the next step forward in business technology.




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